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Marketing Weapons -- Word-of-mouth / Viral Marketing
This is the least expensive and the most credible form of
advertising. Word-of-Mouth marketing is one of the oldest and most powerful forms of advertising.
Some people think word-of-mouth is something that just "happens"--like the
weather--and they let it take its own course. However, if you want to be
successful at developing word-of-mouth for your business, you should be as
organized and thoughtful about it as you are about other types of advertising
and marketing.
1. Don't be a cave dweller. Get out and meet people.
2. Know how to ask for the referral or a sale. There are specific techniques you
can learn and develop that will help you hone your ability to ask for the
referrals and sales you want. One technique is to ask, "Who do you know who
wears this kind of jewelry?" It
is as simple as that.
3. When attending events, bring the right tools with you. These include: an
informative name badge, business cards and a business card carrying case to hold
others' cards.
4. Spend time developing your selling skills. Read books and articles on selling, listen to tapes,
and talk to people that sell well. Selling is an acquired skill.
5. Invest time in developing a 60-second message about your business that
explains what you sale. Try to think of a "memory hook" --a brief, ear-catching phrase
that so vividly describes what you do that people will be able to visualize it
with their eyes.
6. Talk less and listen more.
Remember that a good sales person has two ears and one mouth
and uses them accordingly.
Oh,
and Don't Forget to Ask For the Sale...
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