Jerry Smith Beads -- Jewelry Marketing

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Monday, May 12, 2008

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Jewelry Marketing

Okay you've sold stuff to all of you friends, neighbors and relatives. Where do you go from there? How do you get into new markets? What type of marketing should you be looking into?

While these pages are not designed to be how-to pages, I think that I you will find a few guides to help you get started.

What is marketing? - The answer is simple and complex at the same time. Marketing is everything you do to place your products or services into the hands of potential customers. Marketing is about getting people to talk about your products. It is all about creating a "Buzz" on the street. The idea is to get your customers to sell your products instead of you.

Marketing 101 - do not forget the basics. - Know your products, Pricing / Selection, Persistence, Target your Customers, Display your Products, Your Existing Client Base, Fairs, Events and Festivals, Consignment Shops and Boutiques.

The Marketing Plan - There are hundred of thousands of websites that want you to pay so that they can teach you how to write a marketing plan. It is easy to create a plan in your head, but you need to write it down. Let me go over the parts of a market plan for you as simple as possible.

What is A Marketing Calendar? - What causes the ebb and flow of new clients and capitol and how can you stabilize it? It is easier than you think and begins with planning a marketing calendar.

What is Word-of-mouth or Viral Marketing? - This is the least expensive and the most credible form of advertising. Word-of-Mouth marketing is one of the oldest and most powerful forms of advertising.

What Cause-related and Social Marketing ? - Cause-Related and Social marketing is a form of sponsorship. Cause related marketing gained notoriety in the early 1980’s when American Express raised money for the restoration of the statue of liberty.

Marketing as a Weapon. - Think of your marketing tools as weapons in the war for the consumer dollar.

Your Logo - Everybody that is in business needs a logo, some way for people to recognize your products. This helps create an image and identity for you and your company.
Free Demonstrations - Most people would love to know how to create jewelry. 97% of adult women (ages 55 - 64) have participated in a crafting activity in their lifetime.
Gift certificates - Gift certificates can boost sales; these really take the pressure off buying jewelry.
Free Business Cards - What is the free business card phenomenon I have been hearing about?

Marketing Anonymous: The 18-step Plan - Ellen Fruchtman, CEO, Fruchtman Marketing, Toledo, OH, talked to jewelers about "Marketing Anonymous: The 18-step Plan," at The 2004 JCK Show ~ Phoenix. During her presentation, she offered 18 specific tips on how jewelers could hone their marketing skills.

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