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Thursday, July 24, 2008
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  Marketing Weapons -- Your Logo

Everybody that is in business needs a logo, some way for people to recognize your products. This helps create an image and identity for you and your company. It can be something as simple as your name written in a fancy script. Your logo should be a crisp, clean image that conveys the feeling of your business.

Your logo does not have to be loaded with details. Small details can easily become lost when printed. Look at the logos for Yahoo!, and Google for example. All Internet surfers recognize these logos yet they are very simple designs.

If you are not very handy with one of the high-end graphics products, you can use the word-art portion of Microsoft Word. You can bend a phrase about anyway you want to. If word-art does not work draw or trace your design on a piece of paper and scan it.

You can hire a company to create on for you. Just a quick search on google found many companies willing to do this.


But, hey you're an artist; surely you can come up with something.

A Word About Logos.
If you look at a lot of logos you will see that the ones that work best are round or curved. I read a report that said Triangles are the worst shape for a logo, followed by Squares then Rectangles. The best-shaped logos are Crescent shaped. The second best shape for a logo is a Circle.

If you have ever noticed my logo, it is circles and crescents, pretty clever! Really, it was supposed to be a sun-moon, but I could never get it to look right.


Be sure that your logo looks good in and black-and-white. You may not be able to afford color business cards, plus there will be times when you fax material.
Use Your Logo on Everthing.
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